CRM stands for customer relationship management. It is a system used by businesses to manage their customer data and interactions. CRMs can be used to track customer data, such as contact information, purchase history, and communication history. They can also be used to manage customer interactions, such as sales, marketing, and customer service.

Marketing automation is a technology that automates marketing and sales processes. It includes a set of tools and platforms that enable companies to plan, execute, and measure marketing campaigns.

There is no one answer to this question as the importance of reputation management software will vary depending on the business and its goals. However, in general, reputation management software can be a valuable tool in growing a local business by helping to monitor and improve the business's online reputation.

Reviews help customers find you online by increasing your visibility in search engines. When customers search for businesses like yours, reviews from sites like Google and Yelp can appear in the search results, giving potential customers more information about your business. In addition, customers are more likely to click on businesses with positive reviews, so having positive reviews can help you attract more customers.